Was founded in 2003 by Minsuk Cho in Seoul, Korea, as a critical investigation of architecture in the context of mass production, intensely over-populated urban conditions, and other emergent cultural niches that define contemporary society. Amid the many frictions defining spatial conditions in the twenty-first century, namely past vs. future, local vs. global, utopia vs. reality, and individual vs. collective, Mass Studies focuses on the operative complexity of these multiple conditions instead of striving for a singular, unified perspective. For each architectural project, which exists across a wide range of scales, Mass Studies explores issues such as spatial systems/ matrices, building materials/techniques, and typological divergences to foster a vision that allows the discovery of new socio/cultural potential.

Main projects:
Southcape Owner’s Club: Golf Clubhouse, Tee House 1, Tee House 2, Gate House, Dormitory, Namhae, Korea, 2013
EG Soul Leaders: Stocky Bundle Matrix, 2013
Osulloc: Tea Stone, Innisfree, Annex, Jeju, Korea, 2013
Four Courtyards: Le Beige, Seoul, Korea, 2012
Songwon Art Center, Seoul, Korea, 2012
Daum Space.1, Jeju, Korea, 2012
World Expo 2010 Shanghai: Korea Pavilion, Shanghai, China, 2010
Missing Matrix Building: Boutique Monaco, Seoul, Korea, 2008
Ann Demeulemeester Shop, Seoul, Korea, 2007
Ring Dome, NY, USA; Kitakyushu, Japan; Milan, Italy; Yokohama, Japan, 2007