Park Associati

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The primary aim and goal of Park Associati, the architecture firm set up by Filippo Pagliani and Michele Rossi in 2000, is to constantly move beyond the compositional and typological bounds of architecture; its projects draw on the kind of free and open exchange of ideas characterising the work carried out by its partners and collaborators; they are based on stylistic-compositional input coming from context, technological research and a combination of materials and methods; they are structured around the handling of design complexity and always focus special attention on the issues of sustainability and energy saving. Featuring a constantly changing yet highly distinctive stylistic approach, Park’s works are aimed at constantly moving beyond the compositional and typological bounds of architecture: by experimenting with different building scales and different realms of design, they challenge building conventions and stand out on the Italian and international cultural scene for their formal, technological and functional innovation.
Examples of these projects are the Nestlé Headquarters in Assago, the restructuring of the “Serenissima” or “Gioiaotto”, the projects of the two travelling restaurants: “The Cube by Electrolux” and more recently ‘Priceless Milano’; Salewa Headquarters in Bolzano and the latest international stores for Brioni fashion company, all projects that have helped build the firm’s reputation and are frequently published in specialist magazines and invited to take part in leading national-international architecture exhibitions.

Main projects:
– Pavilion for itinerant restaurant Priceless Milan. Client: MasterCard – 2015
– Restyling of Gioiaotto building, Milan. Client: Hines Italy Sgr Spa – 2014
– Nestlé Headquarters, Milanofiori Nord (Assago). Client: Milanofiori 2000 – 2014
– Brioni Spa, International Store Concept, various sizes, worldwide development (Milan, Rome, Frankfurt, Berlin, Hamburg, Zurich, Munich, Courchevel, Paris, Venice, Moscow, New York, Palm Beach, Washington DC, Dallas, Santo Domingo, Doha, Jeddah, Singapore, Hong Kong, Macau, BangkokPhnom Penh, Tokyo, Mexico City, Johannesburg) (2013, construction in progress)
– Restyling of an office building in via Valtorta, Milan. Client: Coima Ltd. – 2013
– Refurbishmentof La Serenissima office building, (ex Campari building), Via Turati Milan. Client Morgan Stanley SGR – 2012
– Pavilion for traveling restaurant The Cube, Brussels, Milan, London, Stockholm. Client: Electrolux – 2011-2012
– Salewa Headquarters, Bolzano. (in partnership with Cino Zucchi Architetti) Client: Oberalp-Salewa Spa – 2011
– Residential and commercial complex, Azzate (VA). Client: FIM Group (2011)
– Refurbishment of the office Building Via Tiziano, 32, Milan. Client: Generali Properties Asset Management (in partnership with Zucchi & Partners) – 2008
– Acer Headquarters, Lainate (MI). Client: Acer Italy (2004)
– Credit Suisse Spa, Financial Centre and offices in Milan, Frankfurt, Monaco, Berlin, Stuttgart – 2000-2001
– Design: suspension lamp Ibla (2010) production Zumtobel Lighting; table Gazelle, chair Mollina (2013), Lampsi chandelier (2014), production Driade

Work in progress:
– Realization of AREIC Headquarters Building, Riyadh
– Realization of an office building via Gattamelata, Milano
– TEC Building Refurbishment, via Chiese, Milano

Project selected for Archmarathon: Priceless Milan

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