Via Garofalo 31, 20133 – Milan, Italy
Listening, intuition and experimentation are the trademarks of the design culture of Park Associati, architectural practice founded in Milan in 2000 by Filippo Pagliani and Michele Rossi.
While listening to budget constraints, environmental issues and regulations, attention is paid to the socio-political context and to clients’ and users’ values and desires. Intuition, as the ability to decipher complexity, allows the practice to give architectural shape to a vision, by interpreting and synthesising the forces and specificities to each project. Experimentation with languages and technologies, as well as collaboration with other disciplines, led the studio to tackle a broad spectrum of interventions, from urban planning to product design.
An ever-changing yet rigorous stylistic line and the utmost attention to detail distinguishes projects as the international stores of Brioni, the Salewa HQ in Bolzano and Luxottica and Nestlé offices in Milan, The Cube and Priceless travelling restaurants.
Urban regeneration and retrofitting of historic and Modernist buildings are key themes for the practice: from this approach comes in Milan the restorations of La Serenissima and Gioiaotto, the conservative intervention in Piazza Cordusio and the complete refurbishment of Engie HQ.
Park Associati is keen to explore new fields to face the challenges and the complexity of contemporary architecture.
Engie Headquarters, Milan, Italy, 2018
Tenoha Milano, Milan, Italy, 2018
Mondadori Agorà, Segrate, Italy, 2018
Hermès Silk Mix, Rome, Italy, 2017
Green Hub, Milan, Italy, 2016
Brioni Boutiques, Frankfurt, Zurich, Hamburg, Munich, Berlin, Courchevel, New York, Palm Beach, Dallas, Las Vegas, Santo Domingo, Beijing, Singapore, Bangkok, Macau, Tokyo, Jeddah, Doha, Johannesbourg, 2014-2016
Priceless travelling restaurant, Milan, Italy, 2015
Brioni Flagship Store, Milan, Italy, 2014
Nestlè Headquarters, Assago, Italy, 2013
La Serenissima Office Building, Milan, Italy, 2012
Salewa Shop System, Bolzano, Italy, 2012
The Cube travelling restaurant, Milan, Stockholm, London, Bruxelles, 2011
Salewa Headquarters, Bolzano, Italy, 2011
Residential and commercial complex Azzate, Azzate, Italy, 2000
CP Company Flaghsips and Corner stores, Shangai, Tianjin, Tobu, Daegu, Shenyang, Milan, Beijing, Seoul, 2009
Tiziano Office Building, Milan, Italy, 2008
Credit Suisse Financial Centers, Milan, Frankfurt, Berlin, Munich, Stuttgart, 2000-2002
Works in Progress
Cordusio 2 Mixed Use Building, Milan, Italy, 2018
Luxottica Headquarters extension, Milan, Italy, 2019
Luxottica Showroom and Digital Lab, Milan, Italy, 2019
Vertigo Terrace Hotel NHow, Milan, Italy, 2019
Cassina Plaza Office Complex, Cassina de Pecchi, Italy, 2019
Pichi Park Residential Complex, Milan, Italy, 2020
Pharo Business Center, Milan, Italy, 2020
Project selected for Archmarathon: Tenoha Milano