Studio: Francisco Pardo Arquitecto+Amezcua
Project: Milan 44
Location: Colonia Juárez, México
Category: Commercial Retail
Credit: Diana Arnau
Designed by Francisco Pardo Arquitecto, in collaboration with architect Julio Amezcua, Milán 44 is an urban-regeneration project located in Colonia Juarez, Mexico City. The project transforms an old four-storey warehouse that was originally home to an auto-parts store into an urban market that reactivates a neighborhood, which connects two entirely contrasting areas. On one side, the booming business district that lines the emblematic Paseo de la Reforma, and on the other side, the lively epicenter of hipster subculture, Colonia Roma Norte. The area, which has been in decay since the 1985 earthquake, is currently experiencing a slow gentrification process.
The architectural firm decided to integrate the regular grid of concrete beams, columns and slabs, originally conceived from a utilitarian perspective, into the poly-dynamic venue’s new public role.
The reticular structure is now the framework for a two-storey local market, restaurants, and several private commercial spaces including a barber’s shop and a yoga studio: the new public program intrinsically and physically forms an extension of the city itself.
A green staircase generates fluid vertical circulation, inviting visitors to the top floor, which is also open to the public and hosts a beer bar.
An entirely fresh, dynamic venue has emerged, in homage to the collectivity that embodies the radical change embracing the area.